Meet Fable and their Pulled Shiitake

Fable is an Australian brand that has completely reinvented shiitake. Using pure ingredients, a smart preparation method and a deep, natural umami flavour, it’s designed specifically for professional kitchens. This product was developed for chefs who want to cook fast, consistently and creatively - without compromising on quality.

What makes Fable unique?
It’s the result of a special collaboration between a chef, a mycologist and a sustainability thinker. Craftsmanship, science and flavour come together in one product that feels like it’s always belonged in the professional kitchen.

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The story of Fable: two experts, one vision

Fable was founded by two people who share one belief - that great food should be natural, full of flavour and sustainable. And they both saw mushrooms as the perfect foundation for that idea.

Jim Fuller - Chef, Food Scientist & Mycologist
Jim is from Texas, where he started out as a fine dining chef. He later specialised in food science, agriculture and eventually mycology. His deep understanding of shiitake - and how to extract flavour and texture from it - lies at the heart of how Fable is made.

Michael Fox - Entrepreneur & Sustainability Thinker
Michael grew up as a meat lover but developed a strong passion for sustainability and natural cooking. He realised there was a need for a protein source that’s natural, recognisable and culinary interesting.

Together, they created Fable: a range of shiitake-based products made through a careful process of harvesting, sun-drying, rehydrating, shredding and blending with a short, natural ingredient list. It’s not a meat substitute, nor an imitation - it’s its own category: mushrooms reimagined.

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What makes Fable’s Pulled Shiitake special

Fable creates shiitake products designed to fit perfectly into modern foodservice kitchens: fast, flavourful and reliable. Pulled Shiitake is made from real shiitake mushrooms with a natural, fibrous texture and deep umami flavour. No artificial aromas, no long ingredient lists - just pure shiitake, carefully prepared using an Australian method.

Because of its firm bite and ability to absorb flavour, Pulled Shiitake works beautifully as a main ingredient. In the pan, it behaves much like slow-cooked meat, yet remains light, clean label and naturally distinctive.

Why chefs love working with it:

✔ 100% real shiitake
✔ No artificial ingredients
✔ Same bite and texture as meat
✔ Versatile & endlessly adaptable
✔ Sustainable & price-stable

That’s why you’ll find it in bowls, tacos, wraps, sandwiches, hot bar bites and modern streetfood classics.

Endless possibilities with Fable’s Pulled Shiitake

Pulled Shiitake is a chef’s canvas. Use it as carnitas, smoky pulled BBQ, a juicy wok topping or a crispy pan-fry. Its firm texture, deep umami and clean-label ingredients make it ideal for a wide range of cuisines and concepts.

Want to know more about the product, properties and preparation?

👉 PULLED SHIITAKE INFO & PREPARATION

Recipe inspiration

Loaded Nachos with Pulled Shiitake

In this nacho variation, the shiitake is used as a sticky, umami-rich topping that pairs perfectly with melted cheese and fresh sauces.

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Sweet Potato Bowl with Pulled Shiitake

This colourful bowl is exactly the kind of dish chefs love: fast, warm, full of flavour and perfect for lunch or bar menus. The combination of juicy Pulled Shiitake with warm sweet potato chunks delivers instant depth and umami.

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Ready to add it to your menu?

Fable’s Pulled Shiitake is now available for foodservice. It’s delivered frozen in boxes of six 1kg bags - ideal for fast turnover, minimal waste and consistent quality in the kitchen.

Whether you use it in bowls, burritos, tacos, hot sharing dishes or lunch specials, Pulled Shiitake is a flexible, flavour-packed component that works instantly on any menu.